Changing The ABM Playbook With Next-Level Intent Data
At Think ABM, we believe in the power of data. This is why we enrich our 1st party database with contact level and account level intent data for programmatic ABM personalization.
Account Level Intent Data
Our specialized 1st party database provides vital information such as company size, industry, and competitive landscape. Use this data to improve your ABM campaigns and identify active players for your in-market solutions.
Contact Level Intent Data
On the contact level, we segment our trusted 1st party data into such categories as job title and role, psychological traits, demographics, and online activity, to help you target decision makers and close sales faster.
How Psychographics Works
We start by collecting public content from the social profiles of leads found in our specialized database.
We calculate semantic similarities between the information in our database and the social media profiles. We then select the most likely-to-be candidates and extract their data and a number of their latest public posts.
We leverage the power of AI, Deep Learning, and natural language processing by using Word Embeddings and Support Vector Machines approach to extract psychological trait markers from leads’ public posts such as openness, agreeableness, and emotional stability.
Our AI-powered engine identifies various topics leads have engaged with and hobbies or interests they have demonstrated on their social media posts. This helps to further segment prospects, predict their personality types, and personalize their buyer’s journey.
How Lookalike Modelling Works
We assess our 1st party leads with additional data fields.
We use advanced technology to scrape content on corporate websites.
Our team builds two lookalike models: company and lead.
Sales Nitro™ combines personality traits to obtain mindset personas
Whether you’re interacting with a risk taker, a socializer, an inspiration seeker, a conservative, or an innovative leader, these are monumental insights about your prospects can help you to shorten the sales cycle, personalize marketing campaigns, and dramatically improve your conversion rates.