Yes, it need not be demand generation vs lead generation. In fact it must not be.

Because a discussion on demand gen vs lead gen often boils down to a decision on strategy vs tactic. What vs. how. 

And if you had to choose between the two, would you?

No, you wouldn’t, because you can’t!

You would throw up your hands citing inability to execute strategy without tactics. 

And that’s exactly why demand gen and lead gen must go hand in hand.

But then, this is a data-driven world and we all want proof that this should be the approach. And a recent LinkedIn study did exactly that - provide us with supporting evidence that lead gen and demand gen must go hand in hand for maximum effect. Take a look.