Admit it.

You are frustrated with waiting for the right prospects to land into your funnel so that you can nurture them to convert to lead and then close sales. Especially because the majority of them are not even the right product fit.

Or, your engagement strategies with the inbound leads are not working.

And even if you gain initial traction, stakeholders go dark when you try to take it to the next level.

If you find yourself nodding away at these scenarios, what you need is to adopt the account based marketing approach.

Because account based marketing enables you to fish for prospects using fishing line aka one at a time rather than casting a wide net and waiting for something good to get caught.

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What is Account Based Marketing (ABM)

Account based marketing or key account marketing is a B2B marketing strategy where you go after a small set of accounts rather than a large set of leads.

The ABM approach treats an account or a group of similar accounts as a single market in itself. All your marketing efforts targeted towards this market are fully customized. Each piece of communication, be it emailers, social media campaigns or blogs, is written with a single account or market in mind.

According to the CMI 2022 Survey, account based management strategy for demand generation has witnessed almost 46% jump. Only 28% of the surveyed organizations were using account based marketing for demand generation in 2020 but for 2022 the figure is 48%.